Home Depot Entering DIY Auto Repair Segment

Order Reprints

Sept. 30, 2014—Home Depot has launched a do-it-yourself auto repair segment, according to an announcement made recently by a company executive.

Speaking to the Rotary Club of Atlanta, Home Depot CFO Carol Tomé said that 4 percent of Home Depot’s top customers make up 40 percent of its business—and those same customers tend to work on their own cars, according to a report in the Atlanta Business Chronicle. The customer demographics make auto repair a clear fit for the DIY superstore.

An initial pilot program for the auto-service segment already can be found in roughly 50 stores across the country, and Tomé said the results are good.

“We really like what we are seeing,” she said. “It’s replacing your windshield wipers and spark plugs. It’s a natural extension of what we do. I like what I see.”

Recommended Products

2018 Industry Survey: Complete Report

2015 Ratchet+Wrench Shop Performance Survey: Complete Report

2018 Industry Survey: KPI

Related Articles

Consumers Continue to Embrace DIY Auto Repair

Study: DIY Increases as Repair Industry Rebounds from Recession

eBay Begins Selling Auto Repair Services

You must login or register in order to post a comment.