Home Depot Entering DIY Auto Repair Segment
Sept. 30, 2014—Home Depot has launched a do-it-yourself auto repair segment, according to an announcement made recently by a company executive.
Speaking to the Rotary Club of Atlanta, Home Depot CFO Carol Tomé said that 4 percent of Home Depot’s top customers make up 40 percent of its business—and those same customers tend to work on their own cars, according to a report in the Atlanta Business Chronicle. The customer demographics make auto repair a clear fit for the DIY superstore.
An initial pilot program for the auto-service segment already can be found in roughly 50 stores across the country, and Tomé said the results are good.
“We really like what we are seeing,” she said. “It’s replacing your windshield wipers and spark plugs. It’s a natural extension of what we do. I like what I see.”