Certified Collision Group Launches 1stCERTIFIED Platform
Sept. 25, 2015—On Thursday, the Certified Collision Group (CCG) announced the launch of its 1stCERTIFIED brand platform with 17 independent collision repair centers. Blake’s Auto Body, LC Automotive Group and Pan American Collision are the initial independently owned and operated affiliates.
CCG’s 1CERTIFIED Affiliates are OEM-certification centric, which ensures that each facility possess the equipment, training and skills necessary to meet or exceed industry repair standards.
CCG said it offers a cost-effective B2B opportunity that creates competitive benefits for collision repairers with both proven performance track records and a strong commitment to the continued ownership and operation of their businesses.
"CCG offers high-performing collision repairers a viable, non-intrusive means of growing their businesses in the face of a rapidly consolidating industry," said Thomas Adams, CCG managing director. "CCG is committed to being a positive force in maintaining a more competitive marketplace, ensuring that consumers and insurers retain a sufficient number of high quality repair options. Given current industry dynamics and the value provided through 1stCERTIFIED branding, we anticipate rapid, but manageable, growth across the U.S."
In order to be considered for 1stCERTIFIED participation, each applying organization must been focused on consistently delivering top-level repair quality, customer satisfaction, cycle time and loss of use management results to customers and auto insurers.