Meineke Launches New Advertising Campaign
Sept. 1, 2015—Meineke Car Care Centers launched a new advertising campaign, “On with Life,” today to drive sales growth. The integrated marketing approach will also include a new rewards program and improvements to its online and in-store customer experience.
“On With Life” will kick off with TV ads that show how car care can interfere with everyday moments and what Meineke can do to help. Other elements, which will come later in 2015, include print ads, social media and in-store marketing.
“We know car care has historically been a pain point for consumers. So we asked customers to tell us what they want most in a car care partner,” said Artemio Garza, Meineke’s chief marketing officer. “Not surprisingly, we discovered that consumers want a trusted, one-stop shop for car repair and maintenance—a partner that is reliable, transparent and convenient. Our new advertising campaign communicates that Meineke can be that partner and deliver the car care experience customers desire.”
In addition to the new advertising campaign, Meineke will introduce improvements to its online and in-store customer experience starting this fall. This will include the launch of a more user-friendly website.
“Our approach goes beyond a simple advertising campaign,” Garza said. “We want to provide an integrated customer experience built around our new brand, which means Meineke will be convenient, reliable and transparent for customers in every interaction. In a fragmented market like today’s car care industry, where there is not one dominant national brand, we believe Meineke has the opportunity to stand out from the crowd by providing the best possible car care experience.”
A new rewards program will also be introduced by Meineke in fall 2015 designed to build customer loyalty. The customer loyalty program will reward customers for repeat business.
“The new rewards program will let us build a deeper relationship with our customers over time,” Garza said. “As customers experience Meineke’s expert service, we believe they will bring their car to Meineke for both regular maintenance including oil changes, as well as repairs such as transmission and engine work.”