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What is the Ad Perception Study?

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We survey the readers of Ratchet+Wrench to give you real results and honest feedback you won’t get anywhere else! Presented in a concise, easy-to-read report, your results are a valuable tool in helping you discover what messages work and what need to be altered.

You will find out if your ad is: 

✔  Attention-getting
✔  Believable
✔  Informative


  • Verbatim comments from auto repairers
  • You get to see how the quality of your ad
    compares against others in the issue 
    (ads are compared by product category and ad size)
  • Feedback that will help you get the best ROI
    from your print advertising  


Click here for more detailed
information about the study.


For more information on how to participate in the Ad Perception Study, please contact:

Alysia Nelson, Marketing Strategist
651.224.6207 ext. 33  



Conducted by Readex Research, a nationally recognized independent research company.

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