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Make 2017 Your Year

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Typically, Maylan Newton receives one of three reactions.

    “That’s impossible. It’ll never happen.”

    “Wow, that’s a lot. … I’m not sure I can do it.”

    And then there’s the third shop owner that, when asked if he or she is ready to put in the work necessary to increase gross sales by 20 percent within the next year, responds to Newton with an impassioned:

    “Alright—let’s go after it.”

    You can imagine what the next 12 months of each scenario has in store: The first shop undoubtedly goes backward, declining in sales, more than likely on its way out of the auto care industry; the second, somewhat-committed company might see modest, 5 percent growth; and then, almost always without fail, Newton says the business belonging to that final go-getter will see 10–20 percent growth—if not more.

Unless you’re willing to sit down and take a long, hard look at your business, Newton, CEO of Educational Seminars Institute (ESi), says you cannot possibly begin to plan for a better 2017. And thanks to three industry experts that spoke with Ratchet+Wrench, you now have some distinct, tried-and-true, refreshing strategies for setting (and achieving) the necessary goals and benchmarks your shop needs to succeed in the new year.

If you’re ready, all you have to do is say:

“Alright—let’s go after it.”

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