Yelp Introduces Question-and-Answer Feature
Feb. 28, 2017—Yelp is releasing a new feature that allows people to ask questions about businesses.
This feature, titled "Questions & Answers," gives customers the answers they need about businesses from other customers or, ideally, the actual business owner. Users can then upvote and downvote the answers based on how helpful they are, and they can also sign up for notifications whenever a specific question is answered.
"Questions & Answers" started as part of Yelp’s Hackathon project, a two-day event where the company’s engineers create innovative and out-of-the-box projects. The Q&A brings together the platform’s 115 million engaged reviewers and business owners so customers can get their questions answered with real-world experiences.
Yelp is adding more features to its platform, including analytics to give small businesses more tools to engage with their customers.
Here are a few Ratchet+Wrench stories that offer strategies for capitalizing on online reviews:
Keys to Online Customer Reviews: Online reviews, and how you handle them, can make or break your shop’s reputation
Give ’em Something to Talk About: Use online reviews to make your customers advocates of your business
How to Boost Google Reviews for Better SEO: Six steps for getting customers to write reviews that will help your shop get noticed online
Finding Your Customers’ Online Pulse: Fostering and organizing Web reviews and ratings is a critical step in marketing your shop