Kia Launches New Prepaid Maintenance Plan

Order Reprints

March 20, 2017—Kia Motors has launched its new prepaid maintenance plan, Kia Care Essential.

Kia Care Choice Maintenance Plans offer vehicle owners multi-term mileage choices that best fit their needs. Kia Care Essential is a one-year, 15,000 mile plan. 

“Prepaid maintenance plans are a proven driver of service retention, customer satisfaction, service and parts revenue, as well as overall repurchase loyalty,” said Greg Silvestri, executive director of service operations, KMA. “By partnering with JM&A Group, we were able to refine our prepaid plans, create new marketing pages on Kia.com, and seamlessly integrate into our owner communication platform to deliver relevant and timely service reminder notifications.”

Recommended Products

2018 Industry Survey: KPI

Related Articles

Hyundai, Kia Plan to Build 50,000 Electric Cars in 2018

Kia, Hyundai Recall 1.4M Vehicles

Dealership Prepaid Maintenance Programs Boost Customer Retention

You must login or register in order to post a comment.