Volkswagen Launches Parts Program

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March 31 , 2017—OEConnection announced that Volkswagen of America Inc. has expanded its use of RepairLink. The newly created VW parts marketing program, Genuine Advantage, allows VW dealers to offer mechanical parts at an average of 38 percent off retail price.

VW is one of five OEM dealer networks in the U.S. to offer a nationwide parts marketing program through RepairLink for their OE mechanical parts.

“We are excited to work with VW to launch an exclusive mechanical parts program in RepairLink,” said John Palazzo, OEC vice president and general manager, mechanical. “With nearly 3,000 franchised dealers and 80,000+ shops on RepairLink, we are confident VW dealers and repair shop customers will improve customer service and buy more OE parts from dealers.”

“RepairLink is a win-win for our dealers and independent repair facility customers,” said Dan DuCharme, VW wholesale field operations manager. “Dealers can leverage this tool for greater reach and sales in the competitive parts market, and independent repairers will enjoy the ease of online ordering and OEM parts at competitive prices.”

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