TRW's True Originals Campaign a Success
May 5, 2017—In a two-month period, TRW’s True Originals campaign, which aimed to increase brand awareness of OE quality parts, achieved 50,000 more hits than Google predicted.
“The campaign was a huge success. Our objective was to show how our own True Originals make the highest quality braking, steering and suspension parts for True Originals across North America,” said Mark Thorpe, director of sales, U.S and Canada, ZF Aftermarket. “We not only achieved our objective of communicating positive brand awareness across a carefully targeted audience, the results show that the campaign far exceeded our expectations.”
The concept was to remind the North American market that the TRW brand is the one “True Original.” Digital media communicated the key messages of safety, quality, range and support. The campaign achieved 406, 502 views and 19,004,955 impressions.