News

Marx Group to Present Branding Session at AAPEX

Order Reprints
Marx Group_AAPEX Branding Session

Oct. 17, 2017—Frank Buscemi, president and CEO, and Tom Marx, chairman and chief strategy officer of Marx Group, will present “Amplifying Your Brand” during AAPEXedu, the educational program at AAPEX 2017, in Las Vegas on Nov. 1.­ 

Buscemi and Marx are teaming up to teach attendees about the key elements necessary to launch a new brand or boost an existing brand.

The duo will also discuss the process and actions required for reaching your market and provide an outline of the essential tactics necessary for auditing a brand.

“The key message is that marketing must be a priority, instead of an afterthought, and we look forward to discussing how companies can use marketing in a very effective, efficient manner,” said Buscemi.

The session will take place at 11:30 a.m. at The Venetian, Marco Polo 706. Register at aapexshow.com.

Recommended Products

2017 Ratchet+Wrench Shop Technology Survey: Complete Report

2016 Ratchet+Wrench Shop Performance Survey: Complete Report

2016 Ratchet+Wrench Shop Technology Survey: Complete Report

Related Articles

CNN's John King to Deliver AAPEX 2018 Keynote Session

NASTF Session at AAPEX to Spotlight OEM Service Information for Technicians

NASTF Session at AAPEX to Spotlight OEM Service Information for Technicians

You must login or register in order to post a comment.