Twitter Develops Ad Subscription Product
Nov. 20, 2017—Twitter's new Promote Mode automatically boosts tweets and profiles, according to a Small Business Trends report. This is Twitter's first subscription ad product.
The Promote Mode feature is designed to be accessed on mobile devices using the Twitter app. Small businesses can then access the Promote Mode dashboard by tapping the Promote Mode icon from within the app.
On the dashboard, businesses will be able to gain insight into how much the feature is enriching their Twitter profile, including how many more followers they have gained, and how many people have visited their profile that month.
How well businesses perform using Promote Mode will be influenced on various factors, such as their target market selection and the frequency and content of their tweets.
By repeatedly promoting tweets, Promote Mode consistently attracts more followers and creates additional reach. The Promote Mode feature costs a flat fee of $99 a month.