Nov. 27, 2017: This Week's Best Business-Building Articles
Nov. 27, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.
The reality is, growing a business is a lot like working out or losing weight. You need to find a plan that works for you, you need to commit to it, you need to allow it to build on itself, and you need to do the same things over and over again, even when you’re bored with them.
When you’re working in the business, you’re reacting to all the problems that people have thrown at you. When you’re working on the business, you are the one who decides where to spend your time and what your priorities are.
Before you hash out the details on when and where to launch your digital campaigns, you'll first need to figure out who will get the job done for you. There are two approaches to tackling this problem: go in-house or outsource.
The digital advertising of today lets you figure out the exact number of people you will reach by investing X amount of money in a campaign. That’s not all, you can start with very little investment and of course, there is no upper limit. Digital provides you with an option to choose from a variety of platforms.
For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. Whether a company has reinvented itself, sought growth through expansion, or turned to partnerships or M&A, gaps between what it says it does for customers and what it delivers are usually the result of an operating model that isn’t set up to deliver the strategy.