Dec. 11, 2017: This Week's Best Business-Building Articles
Dec. 11, 2017—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.
As changes inside organizations accelerate, it’s pretty much impossible for one person at the top to have all the answers. Leaders from frontline managers to C-level execs all need to rely on the people around them for knowledge, support, and answers to difficult problems. Many leaders abstractly support the idea of being vulnerable without quite knowing how (or why) to be more vulnerable in practice. So, to help, here are a few situations where vulnerability can actually lead to better management.
From a leadership perspective, culture is largely affected by who we allow into our organizations, how we reward them, behaviors that are tolerated and how (and when) we decide people aren't a good fit. But things can go south very quickly when we don't thoughtfully create the appropriate culture and actively manage that culture every day. Here are seven ways to gradually erode an organizational culture without even realizing we are doing it.
How to Control Your Emotions During a Difficult Conversation — Harvard Business Review
When a conversation has derailed and the conflict intensifies, it’s possible to interrupt this physical response, manage your emotions, and clear the way for a productive discussion. There are several things you can do to keep your cool during a conversation or to calm yourself down if you’ve gotten worked up.
When a small ad can become a big story within hours, every bet is a big bet. In marketing, as in poker, disciplined bankroll management and calculated risks are the keys to staying on budget while seizing opportunities that provide high return on investment.
How to Learn Digital Marketing in 14 days — Your Story
These days, there’s no getting away from advertising on digital channels, be it search engines, social media, apps or email. Navigate your way through the digital maze with these tips. Your ultimate guide to digital marketing.