Magneti Marelli Expands Parts Program
Nov. 19, 2013—Magneti Marelli Offered by Mopar, an aftermarket parts program from Chrysler Group dealerships, recently announced that it has expanded its 30-plus product lines to include more coverage for non-Chrysler vehicles.
The program, which offers coverage for all major vehicle makes, recently added ignition coils and an all-makes battery program. Soon to follow are fuel injectors and additional AC components, the company said in a statement.
The program's existing lines of brake pad kits and brake shoe products have recently grown by 251 additional part numbers.
To further promote the program, all wholesale customers who purchase more than $50 from Magneti Marelli in the fourth quarter will receive a 20 percent automated rebate.
The majority of Chrysler Group dealerships (approx. 1900 of 2600) use Magneti Marelli parts in their daily operations, the company said.