Despite Record Incentives, US Auto Sales Down Slightly for Month

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Dec. 28, 2017—According to auto industry consultants J.D. Power and LMC Automotive, U.S. vehicle sales in December will slow for a third straight month, despite near industry-wide discounts.

Retail sales for the month of December project to drop 2.6 percent, to 1.3 million vehicles, when compared to one year earlier, the consultancies recently told Reuters.

The consultancies noted that incentive spending per unit reached an all-time high in December, as manufacturers have continued with aggressive discounting to clear out large inventories.

The seasonally adjusted annualized rate for December is expected to come in at 14.6 million vehicles, down nearly 2.7 percent from one year prior.

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