News

Moran Forms Partnership with Kukui Corporation

Order Reprints

Feb. 28, 2018—Moran Family of Brands, a franchise of general automotive repair, transmission repair, window tinting and driver safety products, announced a new partnership with Kukui Corporation to provide their franchise locations with internet marketing and website support programs.

Moran’s franchise stores will receive Kukui’s proprietary CRM software. The program includes smart web pages that are optimized to boost a shop’s leads and conversion rates; a content management platform that is integrated with each store’s point-of-sale system and customer retention tools such as email service reminders, direct mailers and a follow-up module to help shops track outreach efforts to existing customers.

"Moran Family of Brands’ partnership with Kukui will play a key role in the success and development in each of our franchise locations,” said Pete Baldine, president of Moran Family of Brands. “Kukui’s multi-faceted CRM system will give our franchise owners a comprehensive marketing platform that will provide greater feedback and communication between our stores and its customers and help drive business to their shops.”

Moran franchisees will receive data showing their return on investment, new and returning customers and areas to improve their business.  As part of the partnership, Kukui will provide each franchise operator access to a dedicated marketing coordinator to offer additional support.

"As Kukui's mission is to help repair shops achieve success, we are really excited for the opportunity to partner with the Moran Family of Brands who shares this mission," said Todd Westerlund, CEO of Kukui.

Recommended Products

2015 Ratchet+Wrench Shop Performance Survey: Complete Report

2016 Ratchet+Wrench Shop Performance Survey: Complete Report

2017 Ratchet+Wrench Shop Technology Survey: Complete Report

Related Articles

Kukui, AutoShopFollowUp.com Partner for Customer Retention Solution

Kukui Certified Recognizes Auto Industry Coaches

Kukui Partnership Seeks to Improve Inspection Process

You must login or register in order to post a comment.