Hyundai Appoints Head of New High Performance Vehicle and Motorsport Division

March 1, 2018

Hyundai established a new division to enhance its high performance vehicle and motorsport businesses and has appointed a renowned industry expert Thomas Schemera to lead the new division.

March 1, 2018—Hyundai has established a new division to enhance its high performance vehicle and motorsport businesses and has appointed Thomas Schemera to lead the new division.

The High Performance Vehicle & Motorsport Division, which was launched effective March, will streamline Hyundai’s strategy, product planning, sales and marketing capabilities for high performance vehicle operations to maximize synergy between headquarters and the company’s motorsport arm Hyundai Motorsport GmbH, to further develop the high performance vehicle business.

Since the company’s foray into high performance vehicles in 2012, Hyundai Motor has steadily expanded its global presence in this field. Last year, the company launched the high-performance N line-up with the i30 N model, followed by the Veloster N’s world premiere at the North American International Auto Show in Detroit, Mich. earlier this year.

German-born Schemera, 55, studied mechanical engineering at Bochum University of Applied Science and Industrial Engineering & Economics at Munich University of Applied Science. He began his career as a designing engineer at BMW in 1987.

He played various key roles at BMW Group including the four-year service as the vice president of sales and dealer development in the mainland and Greater China region, where he led the four-fold increase in sales of BMW and BMW M models from 2005 to 2008. Most recently, he served as the head of BMW M and BMW Individual in the Americas.

Sponsored Recommendations

How one auto shop was able to order 20% more parts

Learn how one auto shop talks about the benefit of using PartsTech in their shop.

Vehicle Inspection Checklist For Auto Shops

Vehicle inspections, whether digital or on paper, are crucial for auto shops, ensuring thorough assessments and fostering trust by transparently revealing a vehicle's condition...

6 Reasons Why A Digital Vehicle Inspection Is A Must-Have

In an era of growing technology and innovation, auto repair shops must keep pace with the latest advancements to meet customers preferences and remain competitive.

How Your Auto Shop Can Now Connect To 30 Tire Suppliers For Free

Yep! We have over 50 tire suppliers in our network. And PartsTech is the only platform where you can access more than 30 of those suppliers FREE OF CHARGE.