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March 12, 2018: This Week's Best Business-Building Articles

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March 12, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.

 

​How to Build a Data Driven Culture in Your Business — ZD Net

Making business decisions based on the best available data is fundamental, but not always easy. Technology, processes, and company culture can all have an impact on how data is used within an organisation. Digital leaders suggest organisations must focus on three key areas: strategy, culture, and agility, which was discussed at a recent event held by Adobe in London, alongside its recent Digital Trends 2018 report.

 

What Facebook’s Changes Mean for Marketing — Phoenix Business Journal

Facebook’s goal is to maximize "meaningful interaction" between users and their connections on the social media platform. By prioritizing posts in news feeds differently, users will be less likely to see viral videos and news articles from media outlets and brands. Instead, they will be more likely to see content or posts with shares, likes, and comments from friends and family.

What do these sweeping changes mean for your marketing strategy? Here is the fallout from Facebook’s new direction.

 

3 Ways Social Media Customer Service Impacts the Bottom Line — Adweek

Delivering exceptional customer service on social media means understanding (and focusing on) three fundamental areas: consumers’ expectation of a fast response and resolution time; the inexorable rise of chatbots and artificial intelligence in improving efficiency; and the ability to mine data to gain insight into what customers want.

 

Generational Conflict — Harvard Business Review

Do you have a hard time with older or younger co-workers? In this episode of HBR’s advice podcast Dear HBR:, co-hosts Alison Beard and Dan McGinn answer your questions with the help of Jennifer Deal, an expert on generational issues at the Center for Creative Leadership and the co-author of What Millennials Want from Work. They talk through what to do when you’re struggling with an older colleague, when you’re managing a much older worker, and how to motivate younger employees who seem lax on the job.

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