FRAM Revamps Auto Parts E-Commerce Website

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March 28, 2018—FRAM, a producer of filtration products, has announced the launch of the new, which includes a “Parts Search” tool.

“The new FRAM website was designed from start to finish with our customers in mind,” said Brian Kelley, brand manager. “The fresh site will serve as a content hub for our diverse consumer base of DIYers and professionals for years to come.”

The “Parts Search” tool that allows visitors to quickly locate compatible parts for their specific vehicle. FRAM has developed multiple interfaces that allow consumers to search parts in various ways using the basic “Part Search Wizard” or with “Part Search Advanced.” Visitors can also search by competitor part numbers.

Additionally, customers can access a resource library complete with installation videos, technical documents and warranty support information.

“Our new website strengthens our position as the leading filter brand in the market,” added Kelley.

Additional features of the mobile-friendly website include:

  • Consolidated online source for all FRAM product lines.
  • A streamlined “Where to Buy” tool that filters by location to find the closest retailer including Walmart, AutoZone and Meijer. The site also offers direct access to online retailers including
  • Live Chat function for quick customer service.
  • Browser Compatibility Matrix includes IE 10-11, MS Edge, Firefox, Safari and Chrome on the latest versions of iPad, iPhone and Android phones.
  • Official resource for Special Offers.

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