WEBINAR: Modern Marketing (May 15, 2018)
Renowned shop operator Greg Bunch breaks down what today's shops need to do to attract, retain and build loyalty with customers
What: Free webinar
Date: May 15, 2018
As technology has shifted the way in which consumers communicate, businesses are left sorting through the whirlwind of new platforms and mediums to attract and retain customers. Throw in the hard-charging pace of consolidation, the advancements in vehicle technology, and ever-shifting customer demographics (including their needs, wants and expectations), and it's become increasingly difficult for independent shops to earn marketshare.
In the second installment of Ratchet+Wrench's new webinar series, sponsored by Kukui, shop operator and RW editorial advisory board member Greg Bunch will join RW editor Bryce Evans to discuss the ways in which shops—regardless of size, scale or market—can build a loyal customer base that boosts growth and pushes their businesses forward.
You will learn how to:
- Identify your ideal customer
- Utilize modern, sophisticated approaches to connecting with customers
- Earn your customers' trust and loyalty
- Increase your marketshare
- And much more
Over the past 16 years, GREG BUNCH has grown Aspen Auto Clinic from a one-man operation started in his home garage in 2001 into the $10 million–per-year business it is today. Along the way, Bunch has mastered the art of measured business expansion, and founded a networking group for independent owners of multiple repair shops. Bunch is a current Ratchet+Wrench editorial advisory board member, and will present at the 2018 Ratchet+Wrench Management Conference in September. He also was featured in Ratchet+Wrench in both 2013 and 2016.
BRYCE EVANS is the editorial director at 10 Missions Media, overseeing the company's three national business-building publications—Ratchet+Wrench, FenderBender, and Fixed Ops Business.