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April 16, 2018: This Week's Best Business-Building Articles

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April 16, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.

 

How I Built This: Daymond John, FUBU — NPR

Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens. In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music. In 1992, he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later, FUBU was bringing in $350 million in sales. Today, he's a judge on Shark Tank, and a motivational speaker and author.

 

Best Leadership Books for Small Business Owners — Business.com

All leaders need support and guidance along their journey, including our own Business.com community members. Thankfully, they don't have to look much further than their bookshelves. Here are five must-read books for leaders.

 

Digital Marketing is a Marathon, Not a Sprint — Business 2 Community

Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it’s more like one of the hardest marathons in the world. What makes it so hard? Here's a breakdown.

 

Your Best Opportunity For Growing Business: The Customer Experience — Forbes

According to PwC, 73 percent of all people point to customer experience as an important factor in their purchasing decisions, just behind price and product quality. Yet only 49 percent of U.S. consumers say companies provide a good customer experience today.

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