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Acura, Lincoln Sales Plunge in April

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May 4, 2018—An analysis of luxury brand sales in the month of April shows Acura and Lincoln suffered significant sales declines. A Bloomberg report noted that Acura saw its sales plunge 35 percent for the month, while Lincoln’s decreased by 30 percent.

BMW’s deliveries were up 3.8 percent for its X3 crossover. Meanwhile, Mercedes, buoyed by its popular GLC crossover, remained the leader of the luxury segment and made a slight gain in April. Bloomberg credited the fact that BMW and Mercedes are “backed by stronger SUV lineups” for the gains those luxury brands made.

SUV sales have jumped to 60 percent of the premium market, gaining 6 percent over the past 12 months, Ford’s U.S. sales chief, Mark LaNeve noted recently, according to Bloomberg.

“We continue to see the same shift, in fact more significant, from cars into SUVs in the premium segment,”  LaNeve told reporters last Tuesday. “It’s breathtaking, really, the trend that we’re seeing.”

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