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VIPAR Announces New Presenter for Annual Conference

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Oct. 17, 2013—Tom Marx, president and CEO of The Marx Group, will give a presentation at the 2013 VIPAR Heavy Duty Annual Business Conference, set for Oct. 20-25 at the Marco Island Marriott in Marco Island, Fla., Vipar said in a statement Wednesday.

Marx has more than 25 years experience in business-to-business and consumer marketing and advertising. His presentation is entitled “Power Branding.”

"Effective branding builds on and takes advantage of a strong synergy between a company and its customers," said Marx. "This requires knowing a customer's wants, needs and buying behaviors."

Marx will provide those in attendance with step-by-step ideas on how to achieve and use strong brand equity to improve their operations. His presentation will include how develop strong relationships with customers and how the five branding forces (position, promise, personality, story and elements).

“Be creative in who you reach out to and include,” said Marx. “Not only should you include your customers and prospects in marketing, you also can impact important people through local events within your community.”

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