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WD-40 Announces Three-Year Partnership with Techforce Foundation

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June 7, 2018—WD-40 Company and TechForce Foundation have teamed up to support TechForce Foundation’s FutureTech Success initiative.

The initiative is an industry-wide effort to help solve the technician shortage in America, champion the vehicle technician profession, and help young people with natural tactile intelligence become aware of, exposed to, and trained for a successful career path.

The FutureTech Success campaign is a three-pronged approach to closing the skills gap and connecting young people to a technical career in the transportation industry, and includes awareness building, hands-on youth programs and directs the industry’s collective resources to enhance future techs’ workforce readiness.

“WD-40 Company has a long history of supporting the automotive industry, the vehicle technician profession and young techs nationwide,” said Patricia Olsem, senior vice president of marketing strategy and innovation at WD-40 Company. “Automotive technicians have depended on WD-40 Company products to get their jobs done for nearly 65 years and we are proud to partner with TechForce Foundation in bolstering existing programs to champion the vehicle technician profession.”

The initiative will provide hands-on opportunities for young men and women to experience the rewards of working and creating with their hands.

“We are proud to partner with WD-40, a company who understands the gravity of the automotive tech shortage in America and is willing to join efforts to keep America rolling,” said Jennifer Maher, CEO and executive director of TechForce Foundation. “By reaching out to parents, schools and youth who are naturally inclined to problem solve and use their hands to learn, the FutureTech Success campaign educates and spurs excitement within the next generation of automotive technicians.”

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