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Bridgestone Adds Competitive Pricing, Monitoring Systems to Digital Platform

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July 11, 2018—Bridgestone Americas is announcing enhancements to its TireConnect online tire quoting and sales platform, Tire Review reports.

Updates include integration with a custom wheel visualizer, competitive tire pricing guide and accurate quoting of tire pressure monitoring system (TPMS) kits and valves.

Bridgestone says this expanded functionality positions its dealers as a single source for quoting tires and wheels, while creating a seamless tire buying experience from online to in-store. As part of the enhanced offering, TireConnect also will leverage aggregated competitive data (provided by a third party), enabling dealers to price their inventory accordingly.

“At Bridgestone, we want to empower our dealer network to win and sell more tires online,” said Erik Seidel, president, consumer replacement tire sales, U.S. and Canada, Bridgestone Americas Tire Operations. “Consumers want access to real-time product and pricing information online, and we are excited to further enhance our TireConnect platform to provide that information. TireConnect is a powerful sales tool that allows dealers to build relationships with customers, ultimately driving sales and boosting loyalty.”

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