July 23, 2018: This Week's Best Business-Building Articles
July 23, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, Ratchet+Wrench has compiled a short list of essential business-building material from some of its favorite sources.
4 Ways Leaders Can Protect Their Time and Empower Their Teams — Knowledge@Wharton
How can leaders create the time and space to think and get important work done, while still being mentors and enabling the team to keep their work moving forward? Here are four strategies that can help find this balance.
Smart business leaders know they need to have someone in place who can sub in or replace them in case of emergency or opportunity. But sometimes it doesn't look like there's anyone who's appropriate or ready. Here are some things you can do.
How Customer Value Affects Your Business — Business 2 Community
The important thing is to target the best customers in order to retain them, but also to identify new prospects. That’s how the Customer Lifetime Value comes in. It’s an indicator to measure customer profitability, but also to strategically target them.
How Emotional Marketing Can Drive Business Growth — Knowledge@Wharton
Identifying and putting numbers around how customers perceive the value of products should be an ongoing project at any business. While customers have feelings and opinions about their products, there’s no established way to translate those often hard-to-define attitudes into what customers will be willing to pay, and ultimately into business success.