News

MAHLE Service Solutions Welcomes Brand Ambassadors

Order Reprints

Sept. 27, 2018 —MAHLE Service Solutions announced it will be working with auto repair experts Eric “TheCarGuy” Cook and Charles Sanville, better known as “The Humble Mechanic,” to serve as new brand ambassadors for the division. Cook and Sanville will be formally introduced to the industry at AAPEX 2018 in Las Vegas where they will make appearances, demonstrate products and participate in events on behalf of MAHLE Service Solutions.

Throughout the year, the pair will represent the division’s shop equipment to the automotive aftermarket.

Cook is known for his expertise in auto repair and video production. Cook started “EricTheCarGuy” in 2009 with the intent of helping do it yourself (DIY) consumers solve their auto repair issues through instructional videos. He has produced numerous videos on air conditioning (A/C) recharge and fluid flushes. Cook has nearly 1.3 million followers on various social media platforms, including YouTube, Facebook, Instagram and Twitter. He is a graduate of Rosedale Technical Institute and an ASE certified master technician.

Sanville is a former technician who currently works full-time as a podcaster and YouTube host as the “Humble Mechanic,” hosting new videos five days a week. Topics on the show include how parts fail, tool and product reviews, understanding vehicle warranties and how to become a better technician. Sanville is an ASE certified master technician with a passion for fixing cars, and helping people understand their cars. Like Cook, Sanville has more than 375,000 social media followers through YouTube, Facebook, Instagram and Twitter. He attended Universal Technical Institute in Glendale Heights, Illinois.

“Since the launch of our tool and equipment division nearly five years ago, we have worked hard to build brand recognition in the automotive aftermarket,” says Rich Wolf, head of Aftermarket (NA), MAHLE Service Solutions. “Both Eric and Charles have loyal followings among millions of professional technicians and DIYers and we are pleased that they will serve as brand ambassadors for our shop equipment.”

 
 

Recommended Products

2017 Ratchet+Wrench Shop Technology Survey: Complete Report

2015 Ratchet+Wrench Shop Performance Survey: Complete Report

Related Articles

MAHLE to Host AAPEX Meet and Greet with Ambassadors

MAHLE Service Solutions Announces New Production Location

MAHLE Service Solutions Wins MACS 2016 Technology Award

You must login or register in order to post a comment.