Running a Shop Sales+Marketing Advertising Public Relations

Federal-Mogul Captures Four Communication Awards at AAPEX

Order Reprints

Nov. 15, 2013—Federal-Mogul Vehicle Components segment received four awards for excellence in business-to-consumer and business-to-business communication during the 2013 Automotive Aftermarket Products Expo (AAPEX) last week in Las Vegas.

The annual Automotive Communications Awards (ACA) program, sponsored by the Car Care Council Women’s Board and Automotive Communication Council, highlight outstanding advertising, marketing and public relations activities on behalf of aftermarket organizations.

In the business-to-consumer category, Federal-Mogul’s ANCO Wipers brand was honored for the best television commercial and the company’s Champion brand received the award for the best customization of a Facebook page.

The award for the best eight-page editorial section went to Federal-Mogul’s article “STOP,” which introduced Wagner ThermoQuiet Ceramic brake pads featuring OE21 low-copper friction formulations.

The company’s MOOG Steering and Suspension brand received the business-to-business award for best Facebook customization.

“ACA is the premier marketing awards program for the North American aftermarket and an important indicator of the value of a supplier’s communication efforts,” said Michael Proud, director of marketing in North America for the Federal-Mogul Vehicle Components segment. “We’re honored to receive these confirmations that our team continues to excel in connecting with the professionals and consumers who choose Federal-Mogul products every day.”

Recommended Products

2015 Ratchet+Wrench Shop Performance Survey: Complete Report

2017 Ratchet+Wrench Shop Technology Survey: Complete Report

Related Articles

AutoTex to Receive Communications Award at AAPEX

Snap-on Receives Four Innovation Awards at AAPEX

Federal-Mogul Receives Leadership Award for Mobile App

You must login or register in order to post a comment.