Elite Rebrands Coaching Program as Elite Top Shop 360 to Reflect Improvements

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Nov. 15, 2018—Elite has announced that the Elite Coaching Program has been rebranded as Elite Top Shop 360. While there will be no change in service that current Elite Coaching Program clients are receiving, the service has been rebranded to more accurately reflect the improvements that have been made over the years since it was first called, "The Elite Coaching Program" in 2010.

Elite Top Shop 360 was selected as the new service name to reflect that all clients are surrounded with coaching, a business development master plan that outlines the steps shop owners need to take to reach their goals, a vast library of sales, as well as marketing and shop management resources. They will also now be offering quarterly client-only leadership webinars.

“We take so much pride in the fact that our coaches are all current or retired shop owners who are among the most successful industry leaders, and the quality of our coaches and how much they care about their clients always have been and always will be the primary benefits of what is now our Elite Top Shop 360 service," said Bob Cooper, founder and President of Elite. "However, we felt that The Elite Coaching Program too narrowly defined what our clients now receive, and that Elite Top Shop 360 more accurately communicates the comprehensive nature of this service."

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