Crawford Re-Joins The Hybrid Shop as President, COO
Nov. 15, 2018—The Hybrid Shop announced that Dave Crawford, an industry and hybrid veteran, has accepted the invitation to rejoin The Hybrid Shop as President and COO. THS is under new ownership, with a new direction and simplified business plan.
Since original THS assets were sold in early 2017, the entire Hybrid Shop program has been restructured to streamline processes and make it more affordable for participating dealers.
“Dave Crawford was an integral part of the original franchise program and built strong relationships with the original dealers,” said CEO Martin Kruszelnicki. “As the new program started coming together, we knew that we needed someone with Dave’s experience to manage the business and franchise efforts. We had formed a solid relationship when I owned my hybrid dealership in Santa Monica, so I reached out to see if there was still interest. I was thrilled when he agreed to rejoin the company.”
Prior to rejoining The Hybrid Shop, Crawford was an independent business consultant and trainer specializing in the evaluation of retail tire businesses. His franchising experience was developed as Vice President of Tire Pros Operations at American Tire Distributors, and as National Marketing Director with American Car Care Centers.
In addition to overseeing day-to-day operations and management, Crawford will focus on expanding the THS network of franchise locations servicing hybrid and electric vehicles (HEV/EV).The primary focus of THS will be developing a franchise network of forward-thinking dealers who are interested in positioning themselves to service hybrid and electric vehicles.
“The automotive industry is certainly moving towards fuel economy," Crawford said. “Dealers need to embrace the future and new technology. THS has the tools and support, and I was excited when Martin approached me about rejoining the team. This was an opportunity I had to embrace.”
The Hybrid Shop franchise partners serviced and repaired over 30,000 electric and hybrid vehicles in 2017 from all OEM brands. THS is committed to supporting all our electric and hybrid vehicle customers with the best service, while growing our network of Dealers.