Elite Announces First International Coach

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Jan. 29, 2019—Elite announced that Kevin Jones has joined the company as its first business development coach in the United Kingdom. In his new role, Jones will utilize his 28 years of experience as a successful shop owner to provide one-on-one business building guidance to other shop owners throughout the U.K.

“Being able to find a coach to help shop owners in the U.K. has always been a goal for Elite, so to be able to work with one of Kevin’s caliber, and who shares Elite’s principles, really is a dream come true," said Bob Cooper, president of Elite.

After spending several years working as a lead technician for a successful private racing team, Jones has established himself as one of the most successful automotive business leaders in the U.K. In addition to owning two shops, Jones owns a successful vehicle specialist air conditioning company. He is proud to be the first shop owner in the U.K. to be awarded Elite’s Ethics Certification, and was one of the first shops to achieve the British Standards Kitemark award.

Jones holds multiple certifications, including Certified Automotive Engineer (CAE), and Associate Member of the Institute of the Motor Industry (AMIMI).  He regularly studies advanced business management courses, and has not only received two diplomas in this field in the U.S., but has successfully completed the Accredited Automotive Manager (AAM) designation on the AMI Masters Program. 

Jones believes that his success not only comes from his business acumen, but also from leading an ethics-based business. His companies regularly contribute to the local community and help raise funds for the Macmillan Cancer Charity and BEN (Motor and Allied Trades Benevolent Fund).


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