Bosch Debuts Powertrain Solutions Campaign
Feb. 21, 2019—Bosch Automotive Aftermarket debuted a new Powertrain Solutions awareness campaign at the 2018 AAPEX show in Las Vegas. The effort focuses on the benefit to shops and techs who use genuine Bosch replacement parts, which are trusted by Original Equipment Manufacturers spanning the globe.
In addition to the new campaign, a new Powertrain-focused website launched on Feb. 11, with in-depth information on gasoline and diesel system replacement parts. The new campaign includes a mix of original content from technicians, shop owners and Bosch field experts comparing the quality of replacement parts.
Videos, articles and blogs explain how to identify a quality part, how to diagnose and test failed parts and how to replace select parts. The Powertrain Solutions product line consists of diesel and gasoline-powered vehicle replacement parts, including:
- Engine Management
- Oxygen Sensors
- Fuel Pumps
- Glow Plugs
- Diesel Injectors
Bosch Powertrain Solutions are available for virtually every vehicle on the road.