Newsweek Names Midas Top Automotive Brand
March 8, 2019—Newsweek magazine has named TBC Corp.'s Midas International franchise business the top automotive repair brand in the automotive aftermarket category in its special report, "America's Best Customer Service 2019."
Meanwhile, Discount Tire Direct was voted the top online tire and wheel "manufacturer," and RockAuto L.L.C. was named the top online auto parts retailer in the survey.
Midas finished ahead of Icahn Automotive's AAMCO franchise business and Bridgestone Americas Inc.'s Firestone Complete Auto Care retail business.
Midas, whose motto is "Always a Touch Better," was launched in 1956 as a while-you-wait muffler installation. In the 1980s, the company began to offer nationwide, lifetime-guaranteed brake service.
According to the company, Midas rebuilt customer trust in the industry a decade later by launching its Motorist Assurance Program and introducing guidelines for technician/customer relations.