Costco Sells 650,000 Vehicles in 2018
March 28, 2019—Costco members purchased more than 650,000 vehicles through Costco Auto Program in 2018. The largest Limited-Time Special held last year was the Holiday Sales Event with General Motors; yielding equally strong results with a 22 percent increase above 2017 sales.
Surpassing two company records in 2018—the total unit sales for the program overall and total unit sales during the three-month Holiday Sales Event—this continued growth is attributed to the great value and top-notch service provided to Costco members before, during and after the purchase process. The program’s mission is to deliver exceptional value and an outstanding experience by supplying the tools necessary to make an informed buying decision and providing confidence in the value they receive as a Costco member.
The SUV segment is the overall top-performing segment for both the everyday program and the Holiday Sales Event with GM. During the Holiday Sales Event, SUVs represented 47 percent of unit sales, followed by trucks at 37 percent. In contrast, SUV sales make up 58 percent of the everyday program and trucks make up only 8 percent. The truck share increased from 8 percent to 37 percent during the Holiday Sales Event, taking a portion of the sales away from SUVs.