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Innovate: Marketing with a Personal Touch

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PartsPlus

For years, Bockman's Auto Care has sent out holiday cards and "Christmas in July" coupons to its clients for an estimated $40,000 boost or so. Learn the ROI secrets from owner Jon Bockman. 

Some examples of past cards can be found here, and the ROI tracking spreadsheet can be seen here.

 

 

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