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TIA Releases Consumer Education Video

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April 1, 2013—The Tire Industry Association has released the first video in its new series of consumer education videos, “Tire Safety Starts with Proper Tire Repair.”

The video explains why proper tire repair is necessary, as well as the basic guidelines, limitations and procedures for repairing tires.

TIA plans to release three more videos in 2013.

"While TIA has been primarily focused on technician training over the past decade, the Board recognized that we couldn't continue relying on others to send the right messages to motorists," said Randall Groh, president of TIA. "Training is our top priority next to Government Affairs, so we decided to embark on our own consumer education campaign and take the lead in viral marketing."

The video places a camera inside the tire to capture what happens to the tread each time the tire makes a revolution. After multiple revolutions, a slow-motion replay shows what it looks like inside a tire when a nail pokes through the inner liner.

The videos are available on TIA’s YouTube channel and can also be downloaded for free from the TIA website.

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