ACA Announces Demand Index
June 18, 2019—The Auto Care Association announced today the release of its new Demand Index, developed to enable auto care industry companies to view product category performance trends, detailing the monthly demand of automotive aftermarket product lines in the U.S.
This data can offer insight into company product performance versus the market, including a more accurate gauge of the strengths, opportunities, and gaps to improve strategic decision making.
Aftermarket executives can utilize the index and its true market data as a valuable forecasting tool to observe historical trends and infer how the market will behave in the future. Category and product managers are also able to utilize the tool as a barometer for product performance against the market.