Meineke Names New Chief Marketing Officer
April 25, 2013—Meineke Car Care Centers Inc. appointed Jason J. Moskal as the company’s new senior vice president and chief marketing officer.
Moskal will be responsible for the development of the overall brand strategy and execution of Meineke’s strategic marketing programs, including product promotion, marketing communications, traditional and emerging media channels, new customer acquisition and furthering existing customer relationships.
Moskal has more than 17 years of experience in developing integrated marketing programs and brand strategies with many Fotune 100 companies.
Most recently, Moskal served as U.S. director of marketing at Ally Bank, where he was responsible for strategic marketing planning, creative development, media strategy and multi-channel marketing across mass, digital and interactive channels. Prior to that, Moskal held marketing positions with Bank of America and Ketchum in Chicago.
"As Meineke moves into its fifth decade of providing car care services, we are excited to gain the leadership and brand development expertise that Jason brings to our team," Paul Clayton, president of Meineke, said in a statement. "Jason's insights and experience will be of great value as we redefine our brand and reinvent the car care category as we know it today."