Digital-Focused ADAPT Launches at Ratchet+Wrench Conference
ST PAUL, MINN., Oct. 2, 2019—During the kick-off of the 2019 Ratchet+Wrench Management Conference, the Ratchet+Wrench team announced its new digital brand, ADAPT.
"Cars are turning into computers on wheels. It's complex now and it will get more complex. The diagnostics behind cars is going to get more difficult," said David Stovall, manager, diagnostics and telematics, Toyota Motor North America.
The digital-focused brand will cover the most impactful technology trends in the automotive industry—from the aftermarket perspective. It will deliver the information needed to "adapt" in a changing industry and thrive years ahead.
The ADAPT brand launched following an ADAPT: OEM Repair Panel at the conference.
"It's not a dealer versus aftermarket thing we're talking about here, it's engagement and making sure you stay on top of what's happening with technology," Stovall says.