LAS VEGAS, November 7, 2019 — Bolt On Technology announced at AAPEX 2019 a new collaboration with SiriusXM, that gives repair shops using Bolt On Technology’s digital communication software another tool to enhance customer service and relationships with vehicle owner.
"The industry as a whole has a bad reputation," Tim Cifelli, marketing director at Bolt On Technology, shared with Ratchet+Wrench.
This offering is one way that shop owners can help turn around that negative perception.
"Bolt On is all about helping shops improve trust and transparency with customers," Cifelli says.
By offering something that customers enjoy, shop owners can increase CSI scores and give them a way to remember them for next time.
Bolt On Technology-enabled repair shops that enroll in the SiriusXM Service Lane for Shops program can offer their eligible customers with a complimentary three-month SiriusXM All Access subscription.
“This is another opportunity for auto shops to ‘Wow!’ their customers, and to differentiate themselves from competitors. Access to three months of SiriusXM’s awesome catalog of channels is a great way for shops to say, ‘Thank You’ to customers while providing them with unique added value,” said Mike Risich, Bolt On Technology’s founder and CEO. “Everyone knows the power and reach of SiriusXM, and we’re excited to work with them to help drive business to the shops we work with and make the Bolt On name more ubiquitous among consumers.”
Shops using Bolt Technology Mobile Manager Pro or Pro Pack software can offer eligible customers a three-month SiriusXM All Access subscription. For shop owners, the program costs nothing.
“Bolt On serves thousands of auto service and repair shops across America and we’re very excited to work with them to expand the reach of the SiriusXM Service Lane Program,” said Gail Berger, vice president and general manager, automotive remarketing at SiriusXM. “This collaboration enables Bolt On to provide an enhanced level of service to their customers, allows SiriusXM to reach many more owners of SiriusXM-enabled vehicles, and for the shop owner it is a quick and easy process.”
Bolt On will support the SiriusXM promotion by arming shops with colorful, co-branded point-of-sale materials that will communicate and explain the program benefits to vehicle owners as well as a social media campaign predicated on the natural link between driving and listening to music.
Shops that are interested in enrolling in the program or for more information can log on to https://boltontechnology.com/siriusxm.
