Volvo Repositions as Luxury EV Brand

Order Reprints

Dec. 2, 2019—As competitors catch up to the Swedish safety innovator, Volvo is now repositioning itself as a luxury brand for the electric-vehicle age, reported CNBC.

Volvo is owned by the Chinese automaker Geely. China is one of Volvo’s most important markets and a key market for electric vehicles. The Chinese government sees electrification as a way to reduce the country’s severe pollution problem and to help Chinese automakers gain a technological edge in the global automotive market.

Volvo is entering a market in which BMW, Mercedes and Audi all are well known and have been doing it for decades.

Related Articles

Hyundai Launches Standalone EV Brand

Study Reveals EV Owners Lack Brand Loyalty

GM Brings Back Hummer as EV Supertruck

You must login or register in order to post a comment.