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Volvo Repositions as Luxury EV Brand

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Dec. 2, 2019—As competitors catch up to the Swedish safety innovator, Volvo is now repositioning itself as a luxury brand for the electric-vehicle age, reported CNBC.

Volvo is owned by the Chinese automaker Geely. China is one of Volvo’s most important markets and a key market for electric vehicles. The Chinese government sees electrification as a way to reduce the country’s severe pollution problem and to help Chinese automakers gain a technological edge in the global automotive market.

Volvo is entering a market in which BMW, Mercedes and Audi all are well known and have been doing it for decades.

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