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U.S. Consumer Adoption of EVS is Lagging

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Dec. 6, 2019—Americans are much less likely than consumers in other major industrialized countries to purchase an electric vehicle or hybrid, largely because of concerns over access to charging stations away from home, according to a survey by global consulting firm OC&C Strategy Consultants.

The survey, which included 10,000 respondents across five countries—the U.S., China, France, Germany and the United Kingdom—looked at consumer attitudes and preferences on a number of issues currently facing the automotive industry: Electric and autonomous vehicles; car-sharing, subscription models, car ownership and more.

Just 53 percent of US consumers said they would consider purchasing an EV/hybrid. In contrast, 77 percent of French consumers and 94 percent of Chinese respondents said they would consider buying that type of vehicle. 

Other key findings from the survey:

  • Government incentives are a key driver in getting consumers to purchase electric vehicles.
  • Nearly 70 percent of Americans (and Europeans) would not trust an autonomous vehicle. Conversely, 72 percent of Chinese consumers would trust an autonomous vehicle.
  • US consumers are interested in "bundling" car-related services—such as insurance, service and maintenance and breakdown coverage—into one monthly bill.

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