Monthly guest Aaron Stokes sets the foundation for ARO by diving into the importance of technicians finding the work (1:50), timing (2:10) and close ratio (4:00). Stokes also talks about the importance of income in your area (5:50) and how that impacts what you should charge and most importantly, how to get staff to work together to increase ARO (7:00).
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About the Author
Aaron Stokes
A nearly 20-year veteran of the automotive repair industry, Aaron Stokes grew his business, AutoFix, from a one-car garage to a six-shop operation that is widely regarded as one of the top repair businesses in the country. Stokes, the founder of Shop Fix Academy, is an operational guru with a unique business and leadership philosophy that has led his business to great heights.
