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Lead: Increase ARO

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Increase ARO

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Monthly guest Aaron Stokes sets the foundation for ARO by diving into the importance of technicians finding the work (1:50), timing (2:10) and close ratio (4:00). Stokes also talks about the importance of income in your area (5:50) and how that impacts what you should charge and most importantly, how to get staff to work together to increase ARO (7:00).


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