Lead: Increase ARO
Sponsored by:
Monthly guest Aaron Stokes sets the foundation for ARO by diving into the importance of technicians finding the work (1:50), timing (2:10) and close ratio (4:00). Stokes also talks about the importance of income in your area (5:50) and how that impacts what you should charge and most importantly, how to get staff to work together to increase ARO (7:00).
