Mudlick Marketing Rebrands as UpSwell

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March 4, 2020—Mudlick Marketing has rebranded as UpSwell, offering clients an expanded range of services designed to draw a “wave” of new customers. The full-service agency will offer a wide array of digital and print capabilities for small and medium-sized businesses.

Together, the two firms have more than 12 years of marketing experience serving over 10,000 clients and executing more than 150,000 campaigns that have helped clients acquire over 10 million new customers and counting.

UpSwell will provide a more comprehensive, data-driven approach to marketing, with the ability to handle all aspects of marketing on multiple platforms. The agency can now manage everything from SEO, to pay-per-click (PPC) campaigns to website design and hosting and reputation management.

UpSwell will also offer enhanced data analytics powered by artificial intelligence. The hyper-local focus both Mudlick and Muscle Up were known for will remain intact to ensure that clients can effectively target the consumers most likely to become customers.

UpSwell recently completed an investment to build a new data warehouse, to not only help with targeting but to also enable improved tracking and reporting tools to help clients monitor their success and optimize their marketing budgets. Clients will also have access to a user-friendly portal where they can manage campaigns, check analytics and make payments.

UpSwell will be led by the same experts who built Muscle Up and Mudlick Marketing into successful businesses. In addition to Ross and Butts, UpSwell’s management team will include Zenon Olbrys, who will serve as chief executive officer – a role he also filled at Mudlick Marketing.

For more information about UpSwell visit

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