Out of Your Comfort Zone

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I’m a process-oriented person, like I’m sure many of you are. And in Ratchet+Wrench every month, that’s an important element to nearly every single story. To be successful, to sustain success, what you do has to be repeatable. You create strategies and systems that allow you to overcome any challenges and bottlenecks you foresee. 

That last word is the key, because, now, what do you do when you run into an obstacle you never imagined facing, like, say, a global pandemic? 

 That question has run through my mind quite a lot in the past several weeks of hunkering down in my basement workroom that, amid quarantine, has become a makeshift office. Our “normal lives” have been turned upside down. Many of our businesses, markets, and communities have been completely disrupted. These are surreal times. The present state of our lives didn’t seem fathomable a few months ago.

But here we are; what are we going to do about it?

When we’re faced with new and unique challenges that we weren’t prepared for, I think we only have one option: to improve. 

Our sole mission at Ratchet+Wrench is to be your trusted resource for the information and strategies you need in order to improve your businesses. And as we all deal with the myriad challenges presented by the COVID-19 pandemic, we’re more focused than ever on helping you and your teams during this stressful and chaotic time. 

We know you have concerns. We know many of you are reeling from the uncertainty. And we know there is no SOP or playbook to follow in a situation like this. That’s why we’re committed to helping you through it. Our team has already started to amass a wide range of content in various formats (go to and we’re not slowing down any time soon.

There’s already too much hysteria, hyperbole and misinformation out there. We want to focus on solutions, and we want to answer your questions. Please let us know what’s on your mind. Email, call, whatever you can do—but please do it, and tell us how we can help. We’re as focused as ever on pursuing our mission here, and the only way we achieve our goal is to help you hit yours.

And you will.

It’s one of the many reasons I love being part of the team that creates this content for you, our readers, the small business owners and operators who keep our communities and economy running. The unfailing, indomitable spirit you all carry into your businesses each day is motivating and inspiring. And I know it won’t slow down. I know we’ll get through this. Let’s do it together. 

Stay safe.


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