September 13, 2019—VIP Tires & Service announced today that it has expanded its Brunswick, Maine, store in order to meet its growing business at the location and better serve its customers.
To celebrate the expansion, VIP hosted a re-opening celebration for the local community with the official ribbon-cutting ceremony on Wednesday, Sept. 11, 2019, at its Brunswick auto store. Joining VIP at the event and ribbon cutting was Ryan Leighton, assistant Brunswick town manager.
VIP began remodeling the Brunswick store located at 51 Bath Road in March, adding 5,000 square feet to the existing auto store. The renovated Brunswick VIP store now features seven service bays, an increase from three; new shop equipment; inside storage for up to 2,000 tires; and an improved and expanded customer area.
As a customer-focused service organization, VIP has been strategically identifying and renovating the customer waiting spaces in many of its older 59 stores.
“We value our customers and believe in giving them an outstanding in-store experience,” said Tim Winkeler, president and CEO, VIP Tires & Service. “In order to deliver on that, it’s important we not only provide our customers with exceptional auto care service by highly trained technicians, but also with friendly and knowledgeable store staff, and a place where they can work or relax while they wait.”
In Brunswick, VIP has expanded its customer area by 500 percent and added a number of amenities including a much larger waiting area, laptop bars for working, a new coffee and drink station, and large windows into the service bays so customers can see the work being done on their vehicles.
At the re-opening event, in addition to festivities and food provided by local bakery and café the Union Street Bakery, VIP launched its ‘Oil Changes for Education.’ From Sept. 11 through Nov. 15, VIP is offering $10 oil changes to all customers at its renovated Brunswick store with 100 percent of the proceeds benefiting local public schools.
“Connecting to the local community is a big part of who we are as a company,” said Winkeler. “Our Oil Changes for Education program is an initiative we started more than a year ago and have rolled out to a number of our store locations. In fact, we’ve raised more than $12,000 for local schools in Williston, Vt. and Framingham, Mass., and can’t wait to kick off this effort in Brunswick.”
