April 10, 2018—Polaris Industries Inc. announced today that Craig Scanlon has been named president of Transamerican Auto Parts (TAP), effective immediately.
Scanlon will succeed Greg Adler, who is assuming a new role as executive vice chairman for TAP.
TAP continues to be a strong component of Polaris’ growing aftermarket segment; Scanlon and Adler will both report to Steve Eastman, president of aftermarket, parts, garments and accessories for Polaris.
“I have full confidence that TAP’s market leadership will continue to grow and flourish with Craig at the helm,” Eastman said in a statement. “Craig has an exceptional track record as a proven leader whose clear, strategic vision has been instrumental in helping to shape and grow Polaris’ largest business segment.”
Scanlon most recently served as vice president and chief retail and marketing officer for off-road vehicles (ORV) at Polaris. During his 14 years at Polaris, Scanlon has held positions of increasing responsibility in marketing, sales and general management supporting both the ORV and Slingshot businesses.
In his new role as executive vice chairman, Adler will be responsible for supporting long-range strategy, pursuing inorganic growth opportunities through TAP’s strategic acquisition framework, and serving as a TAP brand ambassador. Adler joined TAP in 1994 and served in various areas of the business before being named TAP’s president and CEO in 2005.