CES Update: Hyundai Wants to Lead Industry in New Tech

Jan. 9, 2018
Hyundai has used this week's Consumer Electronics Show in Las Vegas to express its desire to be the global leader in autonomous driving and the connected car.

Jan. 9, 2018—As the Consumer Electronics Show (CES) heats up in Las Vegas this week, Hyundai has used the gathering to express its desire to be the global leader in autonomous driving and the connected car.

In an interview with CarAdvice, Hyundai’s executive vice president of the auto intelligence division, Seung Ho Hwang, said the challenge facing Hyundai is to become a leader in evolving vehicle technology while still maintaining a similar pricing structure.

“We have a very ambitious vision for the connected car,” Hwang told CarAdvice. “In new technologies Hyundai Motor Company is aggressive in adopting new technology and deploying it, but ... the price point has to be within a reasonable price. That is the most critical.”

Hyundai vehicles are expected to eventually feature over-the-air updates, and remote diagnoses, among other evolving forms of technology. The majority of these new vehicle features are likely to debut in Hyundai’s luxury brand Genesis to begin with, before making their way to Kia and Hyundai.

Sponsored Recommendations

Valvoline Partner Solutions

We arm you with products that build trust, tools that unlock productivity, and training that drives business performance, so you feel confident in where your...

Grow the business you know

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Solutions that drive results

Connect with Valvoline experts to increase operational efficiency and customer loyalty – from Valvoline-funded promotions to hands-on training, we’re here to...

Free Resources for Shops Like Yours

View insights, research and solutions curated specifically for shops like yours.