Oct. 23, 2017—The Auto Care Association (ACA) announced the addition of Kirsten Zaremba as senior director, marketing.
Zaremba brings more than 20 years of auto industry knowledge to the role, having most recently served as the senior retail marketing manager at Volkswagen Group of America.
In this newly-created role, Zaremba will lead the marketing team’s strategic direction for marketing and sales efforts across all association properties, programs and products.
During the nearly two decades Zaremba spent at Volkswagen, she served in several roles spanning across sales marketing, product launch and new car retail marketing.
In her most recent role, she led traditional and progressive media strategies, long-term strategy for marketing initiatives, competitive analysis and generating engagement across dealer networks, and local marketing associations spanning the country.
She was also responsible for spearheading and delivering a website and digital marketing solutions program to the dealer body, offering a menu of vendor choice while increasing the ability to view brand analytics and optimize campaigns nationally and locally.
Prior to her tenure at Volkswagen, Zaremba held positions at Tenneco and Federal-Mogul. At Tenneco, in her role as program marketing planner, she oversaw daily program administration and implementation of corporate marketing initiatives.
During her time at Federal-Mogul, she was responsible for ongoing management of its North American aftermarket trade and consumer promotions, as well the key external suppliers involved in program execution.