Sept. 8, 2017—The consumer technical blog for Cottman Transmission and Total Auto Care has been named as one of the Top 100 Auto Repair and Maintenance Blogs for Mechanics and Car Owners by the Feedspot online blog spot.
This is just the latest in an ongoing series of awards that the Cottman Man has received for his blog in the short time it’s been online. It was named one of the Top 50 Automotive and Mechanics Blogs by Direct Capital after being online for just five months. And it was recognized by Website Magazine as an example of how to reach out to consumers in your community.
“This is exactly the kind of recognition we wanted for our blog,” says Derik Beck, Cottman’s vice president of digital marketing. “Today’s cars are extremely complicated devices, and consumers often feel overwhelmed when faced with a repair decision.”
According to Beck, too often that’s made worse by poor communication. “In the Cottman Man Blog, we explain these complex issues clearly, without a bunch of jargon or confusing acronyms. This helps consumers understand the problems they’re facing and reinforces the trust that’s so important when working with a repair center.”
“Our goal has always been to help educate consumers about their cars,” explains Cottman president Randy Wright. “We believe educated consumers will make smarter decisions when it comes to having their cars repaired. And that benefits all of us: the consumers and the Cottman centers.”
The Cottman Man Blog covers a wide variety of topics, including how to recognize when your car has a problem, how to find a qualified repair shop, and how to explain your problem to the technician to make sure you’re getting the most accurate repair possible. There are dozens of subjects listed, with new ones going on line several times a year.
The Cottman Man Blog is just one segment of the consumer outreach program that has become the hallmark of Cottman’s online marketing. Their Transmission Physician program—an animated video featuring the first female transmission specialist—just won two Telly awards: one for Craft Use of Animation for Branded Content & Entertainment, and a second for Web Series for Video, Shows or Segments.